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«The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.»
Author: Leo Bogart
| About:
Advertising,
Ideas,
Myths,
Success
| Keywords:
Great Idea, indicator, indicators, In the Realm, measurement, measurements, ratings, realm, scores, superficial
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