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…showed last 75 words of 2512 total…has made them what they are today. Nickelodeon and Paramount (both trademarks of Viacom) have created mutually beneficial relationships where the financial payoff has been huge and the brand-awareness has been ultimately heightened. The use of various forms of media and strategic ad and product placement to target different publics has turned a TV series for children into a franchise enjoyed by people of all ages. Cross-marketing has been the backbone to the Rugrats success.