Pumped-up Films With Nothing to Show The article "Opening weekend becoming be-all, end-all for movies" by Kenneth Turan argues that modern movie producers are more interested in generating revenue than making quality content for movies. Large advertising campaigns, marketing research, and speculative producers are making movies more and more like one hit wonders of the 80s. Specifically, Turan wants to bring light to the tactics of movie producers to the general public, in hopes of …showed first 75 words of 964 total…

…showed last 75 words of 964 total…rewarding movie studios with money wasted on a movie ticket, bought based solely on the minimal critical review of a marketing trailer containing the only worthy element in the movie. The responsibility of improving the artistic and social value of films being made by the movie studios and viewed by the public belongs to both sides of this economic equation; those creating the demand, the viewing public, must motivate the supply side, the movie studios.