As our progressively changing society adapts to a more technological age, the mass media has become an instrumental provider of information to the general public. With a television set in virtually every home and recent research indicating that children spend on average 3.3 hours watching television a day, it is evident that television has become a powerful medium possessing the ability to captivate it's viewers (Beasley 1997). Beyond television's ability to entertain, it provides a framework to …showed first 75 words of 3419 total…

…showed last 75 words of 3419 total…Television Gender Stereotypes". December 7, 2002. <Tab/>[http://cal.jmu.edu/sherwork/] Signorielli, Nancy. "Cultivation analysis : new directions in media effects research." Newbury Park, Calif. : Sage Publications, c2000 Signorielli, Nancy. "Television and the Perpetuation of Gender-Role Stereotypes". February 1999. <Tab/>[http://www.aap.org/advocacy/sign298.htm] Witt, Susan D. "The Influence of Television on Children's Gender Role Socialization". <Tab/>[http://ibelgique.ifrance.com/sociomedia]. Oct. 2001.