1. Case Overview Red Roof Inn is in an excellent example of how a company can grow in just 20 years based on a good idea and finding a segment of the market not being fully served. When Jim Trueman started the company in 1973 he wanted to offer a simple 'no frills' room with just the bare necessities to be clean and comfortable. Full service hotels are costly to build and operate, and all of their facilities …showed first 75 words of 984 total…

…showed last 75 words of 984 total…price differences between these rooms and 'economy' rooms. At check-in or when taking reservations the small differences in price can be highlighted. 8.Evaluation Added to the ease of implementation is also the benefit of clear ways to monitor and evaluate the success or effectiveness of these measures. They will monitor the success of increased demand. 9.Currently Useful Generalizations It is assumed it is better to invest, grow, improve or advertise rather than pay more taxes.