"Managing a Crisis Using PR" <Tab/>Proactive planning is being prepared for unanticipated events. All businesses large or small should make a habit of this practice. The ability to be proactive will allow most companies especially in a crisis situation to remain calm. Proactive crisis management plans ensure that there is a methodical approach in place to handle a wide variety of crises. Greenergy, a power company located in California and …showed first 75 words of 376 total…

…showed last 75 words of 376 total…the same. There will be times when the PR team will have to be reactive. Certain twists not considered during the creation of the general crisis management plan could potentially occur. The PR team must be able to relate the opinions of all publics to management. Paired with suggested responses these public opinions should dictate the course of action. PR plays a critical role in all crisis situations. The Greenergy crisis is a perfect example.