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…showed last 75 words of 1424 total…and the advertisement gives no argument on the improvements of the process of making plastics, or how plastics are recyclable then the advertisement is not doing an efficient job of persuading the audience to accept the use of plastics. The advertisement is using writer based arguments rather than audience based arguments and thus does not accomplish its goal in getting this particular part of its audience to change their minds about the use of plastics.