On Art of Movie Posters A movie poster, being one kind of advertisement, is mainly serving the needs of the moviemakers, whose ultimate purpose was to popularize the movie and thus make more profits. To make a successful movie poster, designers have to really give much thought to it. The two posters here, one for the movie "You've Got Mail" and the other for the movie "Sword Fish", can to a great extent show the …showed first 75 words of 645 total…

…showed last 75 words of 645 total…easy to notice. This, of course, helps to attract more public attention by using the special influence they have. The two posters do have many things in common, while at the same time, their forementioned differences should not be ignored completely. Under the same purpose and principle, various techniques are used to make the movie more profitable. All in all, identity of motives and diversity of expressive techniques make up the art of movie posters.