Mass Media Effects Have you ever given any serious thought to the mass media? How it influences your life and the lives of those around? Or have you ever wondered how the media has the power to some of the things that it does? Many people do not give these questions any thought or much less even care. The field of Mass Media is one of large speculation. Full of scholars who have strongly opposing …showed first 75 words of 1618 total…

…showed last 75 words of 1618 total…read your paper, watch the nightly news, or even see a commercial on your television, maybe you'll stop and think of the effect that form of information was intended to have on you. Resources: The U.s. Media: Supermarket or Assembly line? Bagdikian,B(1985) Journal of Communication 35(3). Four Theories of The Press Fred Siebert, Thoedore Peterson, Wilbur Schramm. Essentials of Mass Communications Theory Arthur Asa Berger- this book is where the Eyal comments came from.