What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throughout the 1970's, there was a vast machinery of hype surrounding the music industry. Some of what came out of it was original and imaginative, but some was deceptive and …showed first 75 words of 764 total…

…showed last 75 words of 764 total…formula. In time, Kiss may one day be permanently enshrined as a theme park ride, a Las Vegas casino attraction, or some other modern era mass entertainment spectacle: which is what Kiss was all about in the first place. Works Cited Kitts, Jeff. Kisstory. Los Angeles: Kisstory Ltd., 1994. Lendt, C. K. Kiss and Sell: The Making of a Supergroup. New York: Billboard Books, 1997. Kiss Extreme Close-up. Dir. Bill Bowman. Polygram Video International/ Polygram Records, Inc. 1992.