Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercials. Ads sell a great deal more than products. They …showed first 75 words of 749 total…

…showed last 75 words of 749 total…product. This clearly contradicts a general assumption where images of women are used in advertisement in order to exploit male perception. Indoctrination through identification is the main strategy. These are the two ads I used as guides for my paper. They are for Cool Water and Cool Water Woman. I think these articles play on your senses and are sexually explicit and shouldn't be in magazines for children and some teens to see. By Tiffany