This week's readings deal with several fundamental issues which all interrelate. These issues include the mass media, the digitisation of modern mass media, neoliberalsim, and globalisation. The term mass media refers to print, broadcasting and telecommunication systems. There is now a new phenomenon taking place in today's very technologically advanced society; this is the digitisation of the modes of mass media which were mentioned previously. The theory which applies to this digitisation of the mass …showed first 75 words of 801 total…

…showed last 75 words of 801 total…nations it is affecting. The onus is therefore placed on the governments and media practitioners to devise corrective measures. This process may not be an easy one due to the fact the global media, is indeed propelled by globalisation. Hence the situation worsens because every day the world becomes more of a global village. However apathy is not the way to go, changes must be made to downplay the harmful effects of global media structures.