Norcliffe and Rendace (2003) offer an explanation of 'why certain forms of cultural production have recently become geographically dispersed' (p. 242). Outline this explanation and discuss its connections with the concept of post-fordism. Cultural production has been enabled to change its geographies of location over recent years, in particularly due to advancements in technology and a post-fordist shift in production. Norcliffe and Rendace (2003) use the example of comic book production to examine these changes in more detail, …showed first 75 words of 1028 total…

…showed last 75 words of 1028 total…shift to post fordist production has been embraced by industries of cultural production in order to minimise costs, gain new markets and improve job flexibility. However, this has all been enabled by the significant advancements in technology. This has all seen a change in geographical structures of industries, particularly the comic book industry, as businesses are no longer required to be located in clusters, and are linked by technological communication networks, rather than the physical.