1.0 Introduction The DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all around the world. Since the merger of Daimler-Benz and Chrysler Corporation in mid-November 1998 DaimlerChrysler has had many interesting things happening within their ranks. Between January 20, 1999 and March 5, 2001 DC has been sued by its number 1 shareholder, projected losses in the million to billion dollar areas, made joint ventures with its competitors, become the fourth largest provider of financial services, restructured some of …showed first 75 words of 5038 total…

…showed last 75 words of 5038 total…last summer, forcing it to sell huge numbers of the older models at deep discount. Chrysler also underestimated demand for its popular retro-style PT Cruiser. They were unable to shift quickly from producing a car that's in demand from one that's not because of its inflexible assembly line. Standard & Poor's and Moody's Investors Service lowered their debt and credit rating for Daimler Chrysler, making it more expensive for the company to borrow money.