WASHINGTON (AdAge.com) -- The Direct Marketing Association today softened its position against a federally-mandated "do not call" list for telemarketers, suggesting it biggest desire is a "one stop" list that would keep marketers from having to buy separate lists from state and federal agencies. At first the DMA seemed to endorse a proposal for a national do-not-call list from the Federal Communications Commission, but the trade group said afterward "the jury is out" on …showed first 75 words of 643 total…

…showed last 75 words of 643 total…if it's done under the auspices of a statute that isn't clear," he said. Lawsuit likely Mr. Mattingley said even if that happened, a lawsuit was still likely. "Our objection is with the concept of blanket do-not-call list," he said. "The foundation of any legal challenge would be partially on statutory and partially on a constitutional basis. There may be an attempt to achieve a congressional fix, but that does not address the constitutional issues."