Coca-Cola vs. Pepsi Co.: An International Battle The soft drink industry has been engulfed by an ongoing cola war stemming from a long-time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin. This paper will examine the new markets and the roadblocks …showed first 75 words of 2319 total…

…showed last 75 words of 2319 total…Eastern Europe." Sloan Management Review, Winter 1991: 82-93. Stevens, Clifford. "Soft drink wars: Pepsi vs. Coke." Central European, July/August 1993: 29-35. "A Red Line in the Sand. "The Economist, 1 October 1994:86. "Coke v Pepsi." The Economist, 29 January 1994: 67-8. "Selling in Russia: The march on Moscow." The Economist, 10 March 1995: 65-6. Http://www.pepsico.com Http://www.cocacola.com Http://www.nsda.org (National Soft Drink Association) Http://www.economist.com Http://www.mcspotlight.org Http://www.newstimes.com