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…showed last 75 words of 934 total…equilibreum price that would make us money and please the consumer, that price is $12.99. At JAZ Pen Company we carefully measure our revenue and profit through graphs, charts, and monthly earnings reports. This allows us to adjust production and determine if we are at optimum conditions to make money. In conclusion short-run and long-run adjustments in operation costs and production must be made to improve total output and profitability of our company, JAZ Pens.