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…showed last 75 words of 1744 total…as an input. It does not satisfy our instinct. Summary. Big Brother is a very successful program which exploits some of our basest instincts should we choose to indulge in it. However its primary function is financial. This is achieved through income produced through telecommunications, advertising, marketing and sponership. However it could be argued that Big Brother satisfies none of our basest instincts excepting one, entertainment, and this it does in a purely receptive manner.