I have a personal passion for milk and milk products, especially pure milk and skimmed milk, and so I chose for my essay three milk ads. One is from a U.S. health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the U.S. for the promotion of '1% and skim milk'. The other two are both TV commercials; one called 'Bedtime' was made in Melbourne for the Conference of Australian Milk …showed first 75 words of 1063 total…

…showed last 75 words of 1063 total…amp;amp; Gate milk, create the image that the product is just as natural and clean. I like the way the music, the oration, the baby's bouncing up and down and its laughter are arranged together. In a word, these three advertisements have worked well in their respective aims of promotion and they are particularly successful in reaching to their target audience. They have, as my sub-title suggests, found their way to their audience's hearts.