Print ads give the advertiser the opportunity to inform, to persuade and to educate in a much more complex but virtually less exciting way than does the television ad. All ads must use certain techniques to gain attention, create a desire and tell how the desire may be satisfied. The Microsoft computer ad which is aimed at businessmen and women uses techniques such as symbolism, persuasion and the techniques to gain attention. Symbolism is one …showed first 75 words of 567 total…

…showed last 75 words of 567 total…sentence "What you really want from a computer". It is written in big bold letters and positioned in the middles of the page. The significance of the of the writing in bold is that it grabs attention, creates desire, indicates the target audience and encourages the reader to look for information. Therefore the ad uses certain techniques to draw attention from the reader. The ad has positioned and persuaded the audience into buying the product.