The main picture in the Smirnoff advertisement is of the big bottle in a sad, dark room at one of the upper stairs of an apartment building. Inside the big bottle there are colorful balloons, drinks, and cookies. This advertisement is trying to make the people believe that when they have Smirnoff at home, everything is going to change, and the sad environment of the house is going to change to a cheerful party, and …showed first 75 words of 890 total…

…showed last 75 words of 890 total…knows that people like to drink alcohol in their party also they need to be looked at. So with creating a happy atmosphere inside the bottle, it wants to say that with Smirnoff people are not going to be alone anymore, also they can be in the center of attention. So this advertisement make a right image in customers' minds that Smirnoff is going to be a tool to gather the friends and bring happiness.